Q: Can a harmful advertisement be removed?

 

A: The BCCSA has no jurisdiction over advertisements, and complaints should be lodged with the Advertising Standards Authority of South Africa (ASASA) (see www.asasa.org.za). However, the BCCSA does deal with promotional material (promos) for broadcasts such as films.  Promos broadcast during family time may not contain adult material such as nudity or violence that may be harmful to children.  Promos containing clear scenes of harmful material, broadcast at a time when a large number of children is in the audience, are likely to be in contravention of the Code.