An early morning radio presenter expressed his criticism against the poor service he was 
subjected to at a video and television shop the previous day. He named the shop. A shop representative was not afforded the opportunity to respond to the criticism on the programme. Tribunal finding in favour of complainant shop on the basis that when a commercial enterprise is criticized on an important aspect such as the quality of its service, it should be afforded the opportunity to respond on air in the same programme. The criticism is not only unfair, but could also amount to defamation of the firm. It is generally not a defense to state that the commercial enterprise would be afforded an opportunity to respond at a later stage if it so requests.
